Robert J. Rutland

“The purpose of the Institute for Ethics is to encourage discussion on campus, in businesses and in the community about how ethical decision-making can be the basis of both personal and professional success.” --Robert J. Rutland

Robert Rutland's generous support of Clemson’s Institute for Ethics reflects his long-standing commitment to promoting ethics in the workplace and the community. In 1934 Rutland’s grandfather founded Allied Holdings Inc., a company committed to treating people with respect. Rutland believes that this "human touch" approach underpins Allied’s solid, lasting relationships with customers and guides its focus on the safety and well-being of its employees.

As chairman of Allied Holdings, Rutland helped pioneer the field of industrial chaplaincy. Rutland is very active in his church and community. He is a member and Deacon at First Baptist Church in Covington, Georgia.

He is the director of Fidelity National Bank in Decatur and Georgians for Better Transportation. He is former chair of the DeKalb Chamber of Commerce and the Sam Jones Boy’s Club. He was a trustee of Mercer University in Macon, Georgia, and of Atlanta Youth for Christ. He was named the 1997 Executive of the Year by Georgia Securities and was a 2000 finalist for the Entrepreneur of the Year for the Southeast.

Ethics at Clemson

Our Team

Kelly Durham - Chair

Durham recently retired from First Sun Management Corp., where he served as president and co-owner of the 47-store Wendy's franchise. During his tenure, the company was recognized by Wendy's Corp. for the best operation, best marketing and best sales in the United States.

In 2012, Durham was one of six winners of the Distinguished Service Award, the Clemson Alumni Association's highest honor. Durham has chaired Clemson University's Board of Visitors and currently serves on the Board of Directors of the Clemson University Foundation, as well as the Clemson Corps. He wrote, directed and produced a documentary about the Scroll of Honor Memorial, which honors Clemson alumni who have died in service to their country. He was a member of the Westlone initiative committee.

Durham graduated from Clemson University in 1980, having received the Algernon Sydney Sullivan Award, “in recognition of the recipient's influence for good, excellence in maintaining high ideals of living and genuine service to others." Durham served in the US. Army from 1981 to 1985, stationed in Germany. attaining the rank of captain.

Durham and his wife, Yvonne, are residents of Clemson and active members of First Baptist Church. The Durhams have three daughters, Mary Kate (a Clemson student), Addison and Callie.

Dr. William C. McCoy


Dr. McCoy joined the Clemson University family as the Director of the Rutland Institute for Ethics on March 1, 2018. Previously, Dr. McCoy was the Director of Ethics Education and Diversity Initiatives for the College of Business at Northern Illinois University (NIU) in DeKalb, Illinois. In his previous role, he advised a student ethics organization, and served as chair of the Interdepartmental Faculty for Ethics Committee and the BELIEF (Building Ethical Leaders using an Integrated Ethics Framework) Corporate Advisory Board. Dr. McCoy also served as the liaison between the College of Business and NIU’s office of Diversity, Equity and Inclusion. Dr. McCoy has a Bachelor degree in English (NIU), a Master’s degree in Continuing and Vocational Education (University of Wisconsin – Madison), and a Doctoral degree in Educational Administration (Edgewood College).

Dr. McCoy has a long history of serving in roles designed to help others. In the non-profit sector, he served as the Vice-President of the Center for Sight and Hearing in Rockford, Illinois – an organization designed to assist hearing and/or vision impaired individuals in the Northern Illinois/Southern Wisconsin region. In the corporate sector, he served as the Manager of Management Development and Corporate Quality for Wisconsin Physicians Service – one of the largest Medicare Part B providers in the nation. Dr. McCoy was also the first Managing Director for INROADS/Oklahoma, an organization that trains and develops minority talent and prepares them for corporate and community leadership.

Under Dr. McCoy, the institute will push ethical decision-making to the forefront of Clemson Tiger education; engaging faculty, students, and staff members across all disciplines.

Contact Dr. McCoy at or (864) 656-6147.

James P. Clements

President of Clemson University

James P. Clements became Clemson University’s 15th president on December 31, 2013, after serving nearly five years as president of West Virginia University. He succeeded James F. Barker, who retired after 14 years as Clemson’s president. He is also a Professor in the School of Computing, College of Engineering and Science at Clemson.

Clements is a nationally recognized voice in higher education who currently serves as chair-elect of the APLU Board of Directors; co-chair of APLU’s Energy Forum; chair of the American Council on Education’s Commission on Leadership, and member of the Business Higher Education Forum. He previously served on the U.S. Department of Commerce Innovation Advisory Board.

He holds a B.S. in Computer Science and M.S. and Ph.D. in Operations Analysis from the University of Maryland Baltimore County, and an M.S. in Computer Science from Johns Hopkins University. He has published and/or presented more than 75 papers in the fields of computer science, higher education, information technology, project management and strategic planning. During Clements’ tenure at WVU, the university set records in private fund-raising, enrollment, research and patients served through the health system, and reached 95 percent of its $750 million capital campaign goal two years ahead of schedule.

Prior to his service at WVU, Clements served as Provost and VP for Academic Affairs, Robert W. Deutsch Distinguished Professor of Information Technology and Vice President for Economic and Community Outreach at Towson University, the second largest university in the Maryland System. He also led the Center for Applied Information Technology, which was a strategic, entrepreneurial initiative for the university, chaired Towson’s Department of Computer and Information Sciences, and was a consultant to numerous private-sector companies.

Clements and his wife, Beth, have four children.

E. Wendell Clamp, Sr.

Founding Member

Wendell served as an active member on the advisory board from 2004 to 2005. A 1960 Clemson graduate in Education, Wendell is School Superintendent of the Newton County School System in Covington, Georgia. Wendell and his wife, Nancy, have two daughters.

Beth Kunkel

Professor; Food Science & Human Nutrition

Beth Kunkel (PhD, University of Tennessee, Knoxville) is a Registered Dietitian and directs the didactic program in dietetics at Clemson University. She teaches courses in food service management, quantity food production and nutrition and metabolism. Much of her research activity is focused on interactions among food components and impacts of those interactions on bone and protein metabolism. She has recently shifted focus of her research to development of sustainable food systems, with particular emphasis on inclusion of sustainably produced foods in institutional settings.

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